Thursday, September 1, 2011

Legal Aspect of Marketing

I did an independent assignment for my professor/adviser Donna Wertalik researching the important legal aspects of marketing. This presentation was created in response to a project I previously did in her class, Marketing Communications, where we had to create an integrated marketing communications plan for a real world client. The project called for us to concentrate on the consumer, distribution, and business to business aspect of the local companies.

I enjoyed doing the research because I learned about things I was not fully informed of, such as, the various monitoring agencies involved in marketing.


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